Retail Oasis helps retailers grow and sustain their business by understanding their consumers better, in order to make judgements that lead to better business outcomes.
Roy Morgan and Retail Oasis have partnered to help retailers connect with their consumers. This begins with using Helix Personas to understand customers better, enabling data-driven marketing, brand and communication strategies that will resonate with target markets. From these strategies, brand, channel, promotion, store and online planning can also be developed.