100 | Leading Lifestyles
200 | Metrotechs
300 | Aspirationals
400 | Hearth and Home
500 | Doing Fine
600 | Fair Go
Key Features
Unlock deep insights using psychographic segmentation tools as well as all the following methods of distributing and interacting with our data pool.
Interactive Mapping
Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.
Actionable
Helix Persona audiences are available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, eDM, mobile, outdoor and letterbox advertising.
Industry Level Data
Analyse Personas in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG and more.
Intuitive Platform
Get to know your Personas via a dedicated web portal, ASTEROID or purchase specific reports at our online store.
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Other resources
Helix Personas 2015
Shopper Media Group launches smarter audience targeting with integration of Roy Morgan Helix Personas
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware
Helix Personas 2015
Helix Personas FAQ
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware responsible bank and have the predominant market share of the socially aware
Helix Personas 2015
Using Helix Personas to inform business strategy in a new and challenging market
Bank Australia set a target – to become Australia’s leading customer owned responsible bank and have the predominant market share of the socially aware responsible bank and have the predominant market share of the socially aware